Analysis of Factors Affecting Mobile Game Service Adoption in Generation Z and Millennials in Indonesia
Keywords:
Mobile Game Service, Usage Intention, User Behavior, Generation Z, Millennial GenerationAbstract
Background: Technological advances that are growing from time to time make game developers vying to create the latest games that attract the attention of game lovers. The emergence of various game genres encourages high usage intentions and usage behavior for true game lovers.
Objective: This study is here to analyze the factors that influence the adoption of mobile game services in the Generation Z and Millennial groups in Indonesia.
Methods: The research instrument used an online questionnaire distributed to 210 respondents who were none other than users of mobile game services from the Generation Z and Millennial generations. The data collection process was carried out in the period from March to May 2021. Next, the researchers tested the hypothesis using a variant-based Structural Equation Modeling (SEM) called Partial Least Square (PLS) and the SmartPLS version 3.0 application as a tool to analyze it.
Results: This research concludes that perceived ease of use, perceived enjoyment, and facilitating conditions have a positive and significant effect on usage intention. Then the results of this research also confirm facilitating conditions, habit and usage intention also have a positive and significant influence on use behavior.
Conclusion: We believe that the characteristics of Generation Z and Millennials are user groups who are sensitive to technological developments, especially in specific game genres. For game developers, this can be a consideration for improving mobile game services in the future.
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References
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