JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN

Analisis Kendala Usaha Mikro, Kecil dan Menengah (UMKM) Di Kabupaten Bandung

Pelangi Angga Saputri, Siti Khomsatun, Sunandie Eko Ginanjar — Sun, 28 Jan 2024 00:00:00 +0000

MSMEs are businesses owned and run by households, small business entities, groups or individuals. As a developing country, Indonesia places MSMEs at the center of the regional economy to encourage the potential for independence to grow in society, especially in the economic sector. In Indonesia, MSMEs cannot be eliminated because the distribution of people's income is greatly helped by their existence. This research was conducted to determine the restrictive factors (barriers) in the development of MSMEs in Bandung Regency. This study aims to analyze the potential of small and medium-scale creative industries in Bandung Regency to increase income. This research uses qualitative methods with a descriptive-comparative research type. From the studies above, several important factors that influence the development of MSMEs in Bandung Regency include media factors for promotion and marketing, as well as other factors that were not researched. Apart from that, the implementation of the People's Business Credit (KRU) policy and the use of audit designs are also concerned with increasing the income and performance of MSMEs in Bandung Regency. This research has benefits for researchers and readers in identifying obstacles, increasing income, and analyzing the implementation of relevant policies for the development of MSMEs in Bandung Regency.

Analisis STP (Segmenting, Targeting, dan Positioning) pada Burgerax Tegal

Saefuddin Robbani — Sun, 28 Jan 2024 00:00:00 +0000

Marketing adalah sebuah proses untuk menciptakan nilai di mata konsumen sehingga diharapkan konsumen akan tertarik dan membeli produk yang dipasarkan. STP (segmenting, targeting, positioning) adalah inti dari strategi marketing yang akan membimbing perusahaan dalam memasarkan produknya. Penelitian ini melakukan Analisa STP kepada Burgerax Tegal yang dilakukan dengan cara wawancara kepada pemilik dari Burgerax Tegal. Burgerax Tegal membagi konsumennya menjadi 3 kelompok utama dimana ketiga kelompok mempunyai perbeda pada karakteristik demografi mereka. Burgerax Tegal kemudian memilih kelompok 2 sebagai target pasar utama mereka karena berasumsi bahwa kelompok 2 akan lebih mudah membelanjakan uangnya kepada Burgerax Tegal dan juga merekomendasikan Burgerax Tegal kepada kenalannya. Burgerax Tegal berusaha menanamkan bahwa mereka menggunakan patty yang 100% terdiri dari daging tanpa campuran tepung ke benak konsumen mereka.

Autopia Dunia Kerja: Studi Eksploratory Praktik Diskriminasi di Tempat Kerja

Widyadmono Mardi, Yudi Yuniarto — Mon, 29 Jan 2024 00:00:00 +0000

In Indonesia's pluralistic society, is the hope of equal employment opportunities a dream (autopia)? This research explores the experience of worker discrimination, the basis of discriminatory treatment and responses to discriminatory treatment. Researchers interviewed workers with an accidental sampling approach. Interviews were conducted on 206 workers working in Java and outside Java. Research findings showed that 82.52% of the sample reported not experiencing discrimination at work, and the remaining 17.48% reported discriminatory treatment at work. Realizing the expectation of working without discrimination is not autopia. The perceived discriminatory treatment grounds were seniority (30%), religion, race, gender (17% each), structural and physical (8%) and regional origin (2.78%). While the response to discriminatory treatment shown was silence (39%), report superiors (30%) and confrontation (19%). Using binary logistic regression analysis, discriminatory treatment was positively influenced significantly by gender, length of service, and location. Advocacy for equal rights needs to be done.

Studi literatur: Analisis Beban Kerja Dengan Metode Full Time Equivalent (FTE)

Rusnandari Retno Cahyani — Sun, 28 Jan 2024 00:00:00 +0000

Workload analysis is human resource planning which aims to determine energy needs so that organizational goals can be achieved. The number of available employees exceeds actual needs, and this can disrupt employee productivity. Therefore, objective workload measurements are needed based on real conditions in the field. Various methods can be used to analyze workload targets, but this research aims to review the literature on workload analysis for the Full Time Equivalent (FTE) method. The method used for the database search used was Google Scholar from 2019 to 2023.

Pengaruh Kompensasi, Motivasi, dan Disiplin Kerja Pada Kinerja Karyawan

Mury Ardhianto, Octavia Ferda Kusuma, Burhanudin - — Sun, 28 Jan 2024 00:00:00 +0000

Penelitian ini bertujuan untuk menguji pengaruh kompensasi pada kinerja karyawan, untuk menguji pengaruh motivasi pada kinerja karyawan, dan untuk menguji pengaruh disiplin kerja pada kinerja karyawan. Populasi dalam penelitian ini adalah 56 karyawan hotel Pandanaran Yogyakarta. Teknik pengumpulan data menggunakan kuesioner, sedangkan teknik analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa: (1) kompensasi memiliki pengaruh signifikan pada kinerja karyawan; (2) motivasi memiliki pengaruh signifikan pada kinerja karyawan; dan (3) disiplin kerja memiliki pengaruh tidak signifikan pada kinerja karyawan.